OLIVER FARRINGTON

Sometimes the best thing you can do is just talk.

Foot Locker had no brand voice in Europe, so we created it from scratch - doing everything from the strategy, idea and identity through to some little stickers on the shelves instore.

Our campaign helped garner a billion euros in sales, millions of views and a string of awards - including Cannes Lions for Sneakerpedia.

Special K had always been about dieting and red swimsuits. OK in the 80s. Not OK in 2018. So rather than talking about the calories not in it, we talked about the nutrients that are. Turning the brand into a champion of women’s nutrition - and decades of decline into 16% annual growth.

To launch the Air Max 360, we animated some running shoes and projected them from a van around London so they ran on air through the city. A world first - and Cannes Lion winner.

Converse has been associated with creative rebels since Rock & Roll and James Dean. To promote their new sneakers, we hooked up with a new artistic breed.

The shoes sold out in two weeks.

Nike wanted to launch in Russia. Rather than just doing ads, we started a whole initiative that physically helped kids get out and play. Showing them that in a country full of restrictions, sport is a way to feel free.

Pampers wanted to show their support for premature babies and encourage the nation to support them too. Our approach was to highlight the importance of sleep for them - with a 360 campaign launching with this emotional spot.

What more can you say about Corn Flakes after a hundred years of advertising? After noticing people eating them at unusual times of day, we decided to focus on that.

We like a challenge. So we pitted our wits against one of the toughest categories out there: washing powder.

Hired as European CDs with the brief to make the brand creative, we soon launched a new platform idea that moved away from product demos and focused instead on people’s relationships with their clothes.

We created over 60 films in 16 languages, launched Ariel in social across Europe, and got thousands of people talking about the brand for pretty much the first time ever.

Continuing the successful ‘Say Something’ campaign, we gave kids and parents the tools to have those tough but crucial conversations.    

We worked on a bunch of Nike projects over the years, picking up awards along the way. Here are some of our faves.

FA Cup Final ‘07. A showcase for Drogba vs Ronaldo at the new Wembley stadium.

A defiant message from Londoners in the wake of the 7/7 bombings.

Not so long ago, vegans were perceived as a bit weak. We pushed against that, promoting a plant-based diet as truly powerful. And used social to encourage a lifestyle change. All from Kellogg’s first organic vegan range.

To stand out in a hugely crowded market, we helped brand Ebookers as THE place to create your own totally unique getaway. And then rewarded the most unique ideas.

Ahead of the 2006 World Cup, we launched our ‘Positive Drinking’ campaign with this bit of fun. Starring (Rugby) World Cup winner Josh Lewsey and World Cup hopeful Peter Crouch. 

Europeans don’t really eat cereal. They prefer croissants, pastries, bratwurst. We discovered the reason why: they think cereal is just for kids.

A little moving card to announce our relocation from Covent Garden to Spitalfields.
Starring MD Kim Douglas.

A fully integrated, fully global campaign to launch the very new S60: a Volvo that's actually fun to drive. Developed with our friends at Arnold Worldwide and Euro RSCG 4D, it had everything from TV spots to twisted test drives to a website you could naughtify yourself. 

Cosmo Magazine asked agencies to create a campaign encouraging young women to carry condoms. Ours won, and we produced it for real.

A selection of print campaigns.

Born on the rugged battlefields of Scotland, and handed down by a select few ever since, Drambuie’s unique recipe has survived for 300 years. When you uncover a heritage story like this, you should probably use it.

After helping win the $80m global pitch, we then wrote all the print work for the next two years. Branding Volvos as vehicles to be enjoyed together.

Volvo is a company built on togetherness, with social Scandinavian values and cars to match. Their employees eat together every day. When they invented the seat belt, they gave the patent away for free. And they’ve never, ever made a car with just two seats.

A multi-platform campaign celebrating the joys of saving. Now at a station near you.

Who wants to pay for what they already own? Our idea and content film, written on a freelance stint, launched a national campaign.